T-shirts? Trousers? Hats? Oh my! With so many several types of clothing available, a business start-up or perhaps a corporation thinking about its next marketing campaign may find it difficult choosing what promotional and personalised clothing will be best suited to represent their business.
If you’re in the mood for different things – or perhaps your company offers something just a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies have become popular with students of universites and colleges, branded making use of their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie because of their own purposes, either for his or her team/staff to wear or to sell to their customers.
sp5der – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and personal trainers might prosper in providing branded hoodies with their clients, for them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for a company in the music industry to obtain in on the act. Perhaps a musical instrument retailer or a record store should think about selling their own promotional hoodies?
Since they have become popular only a few short years back, hoodies have represented defiance, non-conformity and generally a method to stand out from the crowd and from the norm. While they could not suit all business and ventures, a personalised hoodie might be the perfect choice for a business that itself offers something that is clearly a little bit different.
Unfortunately, however, it should be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the person, and therefore someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this in mind, it should be remembered that personalised hoodies are just appropriate in certain situations and circumstances and may not be at all appropriate when worn in certain places. Then again, feel absolve to use this in your favor: a hoodie might be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.